Let's Work Together.
Do you think about how cognitive load, and how too much of it, slows down customers from making purchases?
Or if a website's design is meeting the needs of end-users with visual impairments... and if its not, how does that affect the bottom line?
These examples are the sorts of things I obsess over.
Interested in collaborating? Contact me and we'll make decisions that make sense.
UX Research
To understand user needs, behaviors, and goals, I employ mixed method approaches- qualitative and quantitative- and gather data to inform the design of products and services. This can include bevy of techniques: usability tests, heuristic evaluations, user interviews, surveys, journey mapping, accessibility evaluations, and more.
Market Research
Through cutting-edge market research, we identify opportunities and trends, providing strategic insights to guide business decisions. We leverage the power of predictive analytics for predictive modeling, forecasting future user behavior and trends for strategic planning, inventory management, and marketing campaigns. A few primary research includes but is not limited to: pricing research, customer segmentation, competitive analysis, campaign A/B testing, ethnographic research, participant screening and recruitment for focus group facilitation. ​
UX Design
My approach to robust UX design is a blend of design thinking principles rooted in cognitive behavioral psychology patterns coupled with effective research data. My capabilities include creating the overall structure and navigation of a product or service, as well as designing the interactions and functionalities that allow users to accomplish their goals. Whether it is visual design, wire framing, prototype development and testing or information architecture, I do it all while ensuring that the work upholds accessibility and inclusivity at the forefront of designs and design systems.
